After ditching the security of full-time employment, I found an empowering freedom in becoming self-reliant and supported by community.
I love to write about how I go building, optimising and automating new online businesses for divergent brands.
Why a Flywheel Beats a Funnel for Community-Led Growth
Funnels optimise for throughput; community flywheels optimise for momentum. Here is how compounding proof, warmer demand and shorter loops make growth lighter.
